Supporting UK Market Launch Through E-commerce, Logistics, and Digital Marketing
The Situation
Cannumo had developed a strong product offering and identified the UK as an important market for expansion.
However, launching in a new region requires more than simply making products available. The business needed the right operational structure to manage online sales, fulfilment, and customer delivery, while also creating awareness for the brand among UK consumers.
D&G was engaged to help build the systems and marketing initiatives required to support a successful launch.
The Challenge
Entering a new market presents both operational and commercial challenges.
Cannumo needed to ensure that its e-commerce infrastructure and logistics systems were capable of handling orders efficiently, while also building brand visibility in a competitive digital landscape.
Alongside the operational setup, the brand needed a marketing strategy capable of generating early traction and introducing the products to a new audience.
The goal was to create a launch strategy that combined operational reliability with scalable customer acquisition.
Our Approach
D&G worked closely with Cannumo to support the UK launch through a combination of operational management and digital marketing strategy.
E-commerce Management
We supported the setup and management of the brand’s e-commerce operations, ensuring the online store was optimised for sales and capable of handling customer orders efficiently.
Logistics & Fulfilment
A logistics framework was established to manage order fulfilment and delivery within the UK, ensuring customers received a reliable and consistent experience.
TikTok Affiliate Campaign
To drive early brand awareness and sales, we launched a TikTok affiliate campaign, enabling creators to promote Cannumo products to their audiences.
This allowed the brand to quickly reach new consumers while building momentum through creator led content and performance based marketing.
The Outcome
Through a combination of operational support and digital marketing strategy, Cannumo was able to successfully establish its presence within the UK market.
The brand launched with a fully functioning e-commerce and logistics infrastructure, while the TikTok affiliate campaign helped generate awareness and drive early customer acquisition.
By building both the operational and marketing foundations from the start, Cannumo was able to enter the UK market with a scalable framework for continued growth.
Key Impact
Expanded into online retail channels
Strengthened e-commerce foundations
Improved customer accessibility
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D&G Consultancy combines decades of experience in corporate leadership, entrepreneurship, and e-commerce to provide tailored solutions for businesses. From strategic consulting to marketing and Amazon FBA management, we empower brands to achieve their goals and thrive in a competitive market.