PHONE NUMBER
+44 7538 047934
PPC
PPC built for profit, not vanity ROAS
Pay-Per-Click Advertising
We build and manage paid campaigns that drive demand and sales while protecting your margins. Clear strategy, tight execution, and weekly optimisation that compounds.
What we do
Paid media that connects to commercial reality
PPC only works when it’s aligned to your offer, margins, and conversion journey. We don’t just “run ads”, we build a performance engine that improves week by week: keywords, creatives, landing pages, feeds, audiences, and tracking.
WHO THIS IS FOR
Who we help
- FMCG and consumer brands scaling DTC
- Brands selling through marketplaces and wanting profitable paid growth
- Local and national service businesses that need consistent leads
- Founders who are tired of agencies reporting clicks and calling it a win
Platforms we run
Google Ads
(Search, Shopping, Performance Max, Display, YouTube)
Meta
(Facebook + Instagram ads) & Optimization + Retargeting
Microsoft
Microsoft Advertising (Search) & (Display) Ads
What’s Included
Audit & restructure
Keyword strategy
Campaign build
Creative direction
Feed optimisation
Landing page recommendations
Tracking & reporting
Why brands stick with us
We’re not a “hands-off ads agency”. We combine paid media with commercial thinking and execution support across marketing, e-commerce and growth, so PPC doesn’t sit in a silo.
- Commercial-first decisions, not pretty dashboards
- Clear actions each week, not vague monthly summaries
- We’ll tell you what’s broken outside ads too (site, offer, pricing, creative)
ANSWERS TO YOUR BURNING QUESTION.
Which platforms do you support for PPC?
We advise on Google Ads, Meta Ads, and other paid media platforms based on business goals.
Do you manage ad spend?
We help plan, structure, and optimise ad spend to improve efficiency and ROI.
How quickly can PPC deliver results?
PPC can deliver immediate visibility, with optimisation improving performance over time.
Is PPC suitable for small budgets?
Yes, with the right targeting and strategy, even controlled budgets can deliver strong results.
LET'S CREATE SOMETHING EXTRAORDINARY TOGETHER.
D&G Consultancy combines decades of experience in corporate leadership, entrepreneurship, and e-commerce to provide tailored solutions for businesses. From strategic consulting to marketing and Amazon FBA management, we empower brands to achieve their goals and thrive in a competitive market.
PAGES
+44 7538 047934
PHONE NUMBER
team@dagconsultants.co.uk
EMAIL ADDRESS
Marketing that drives demand, not noise
Marketing Strategy & Execution
We build marketing systems that create attention, convert customers, and support scale. Paid, organic, content, and conversion, all anchored to commercial reality
Dave Halmet
Founder of D&G
WHAT WE DELIVER
A full-funnel growth engine
Marketing should do three jobs: attract the right people, convert them, and make them come back. We focus on measurable outcomes, not vanity metrics.
- Demand generation: get the right traffic and attention consistently
- Conversion: turn clicks into customers with better pages, offers, and funnels
- Brand trust: content that builds authority and removes buying friction
- Retention: keep customers engaged so growth compounds
- Performance reporting: clear KPIs, learning loops, and decisions
Marketing services
Choose a single service or combine them into a joined-up growth plan.
OUR APPROACH
Ways to work with us
Starter: Growth Launch
Clear positioning, messaging, and channel planning.
Campaign Management
Execution across paid, organic, and content-led channels.
Performance Optimisation
Data-led improvement to maximise ROI.
Why D&G marketing works
We approach marketing with a growth mindset rather than surface-level creativity. Every campaign is tied to business objectives, performance metrics, and customer insight. Our team blends strategy with execution to ensure marketing efforts deliver measurable results. We focus on what drives revenue, not vanity metrics.
ANSWERS TO YOUR BURNING QUESTION.
Do you run paid ads?
Yes, PPC and paid social.
Do you create content?
Yes, aligned with strategy.
Which platforms do you cover?
Google, Meta, TikTok, Amazon.
How long before results?
Typically 30–90 days.
LET'S CREATE SOMETHING EXTRAORDINARY TOGETHER.
Founder-led growth consultancy for FMCG
brands that want to scale
Dave Halmet
Founder of D&G
We bring clarity, pace, and commercial thinking to your next phase. Strategy is useless without execution, so we help you decide, prioritise, and then build the plan that actually gets delivered.
Dave Halmet
Founder of D&G
Dave Halmet
Founder of D&G
Led by operators
You’re not buying theory. You’re buying decision-making, commercial experience, and a team that understands what it takes to scale brands across retail, e-commerce, marketplaces, and operations. Led by operators
CRAFTING SCALABLE BUSINESS STRATEGY.
Business Consultancy
What we do
Commercial clarity, then momentum
We work with founders and leadership teams to remove guesswork and unlock growth. That means tightening positioning, pricing and margins, building a route-to-market plan, and turning it into a 30 to 90 day execution roadmap with clear owners and KPIs.
Channel strategy
UK retail, online, marketplaces
Commercial Planning
pricing, margin, promo, forecast
Operating rhythm
weekly actions, KPIs, accountability
Growth plan
Growth plan with priorities and sequencing
Problem solving
Problem solving when you hit scale pain (cashflow, ops, team, focus)
Why D&G consultancy works
We’re structured, direct, and commercially driven. We’ll help you focus on what moves the business, not what looks good in a deck. Expect clear priorities, honest feedback, and an action plan that gets implemented.
- Operator mindset, not agency fluff
- Commercial decisions first: margin, cashflow, channel mix
- Execution support available, not just advice
- Experience across FMCG, e-commerce and growth channels
ANSWERS TO YOUR BURNING QUESTION.
What types of businesses do you work with?
Ambitious startups, SMEs and scaling consumer brands, especially FMCG brands selling through retail, e-commerce, marketplaces and fitness environments.
Is consultancy short-term or long-term?
Both. Start with the MOT or Sprint, then move into a retainer if you want ongoing execution support.
Do you help with execution?
Yes. We can stay involved to implement across marketing, e-commerce, and operational growth.
How do we get started?
Book the MOT first if you want the fastest clarity, then we map the right next step.