Expanding into Vending & Retailers to Unlock New Revenue Channels
The situation
Hustle had developed a strong product offering and clear brand identity within the health and performance space. However, the brand’s distribution remained limited, restricting its ability to reach a wider audience.
While demand existed among health conscious consumers, the products were not yet widely available in the retail environments where those customers regularly shop.
Key opportunities existed to expand into health food stores, independent retailers, and specialist nutrition outlets, as well as exploring alternative distribution channels such as vending machines in high footfall locations.
The Challenge
To unlock this potential, Hustle needed a structured strategy for expanding distribution while maintaining strong commercial foundations and brand positioning.
DAG Consultants was brought in to help identify the right retail opportunities, build relationships with new stockists, and develop additional revenue channels to support the brand’s growth.
Our Approach
DAG worked closely with the Hustle team to develop a structured strategy focused on expanding distribution while maintaining strong commercial control.
The approach focused on three key areas: retail expansion, health food store penetration, and alternative distribution channels.
Retail & Health Food Store Expansion
We identified independent retailers, specialist nutrition stores, and health food outlets that aligned closely with Hustle’s target audience. A structured outreach process was implemented to introduce the brand to potential stockists, secure listings, and establish long term retail relationships.
This ensured the product was placed in environments where customers were already actively looking for health and performance focused products.
Retailer Onboarding & Commercial Structure
Alongside securing new stockists, we helped establish a clear framework for onboarding retailers. This included pricing structures, supply considerations, and ensuring the brand maintained consistent positioning across different store environments.
This created a repeatable model that allowed Hustle to scale its retail presence efficiently.
Vending Channel Development
In addition to traditional retail, we explored vending as an additional distribution channel. High footfall locations such as gyms, leisure centres, Universities, and sports venues were identified as strong opportunities for convenient product access.
A commercial model was developed to evaluate location potential, machine deployment, and operational requirements. This allowed Hustle to introduce vending as a complementary sales channel while increasing brand visibility.
By combining traditional retail expansion with alternative distribution opportunities, Hustle was able to build a broader and more resilient route to market.
The Outcome
Through a structured distribution strategy, Hustle was able to significantly expand its presence across multiple sales channels.
The brand secured placements in health food stores, independent retailers, and specialist nutrition outlets, making the product more accessible to its target audience. At the same time, the introduction of vending locations in high footfall environments created an additional revenue stream while increasing brand visibility.
By establishing a clear commercial framework for retail expansion and alternative distribution, Hustle now operates with a broader retail footprint and multiple routes to market.
This approach has positioned the brand for continued growth, with a scalable model that supports further retail expansion and new distribution opportunities as the business evolves.
Key Impact
Entry into vending channels
Improved distribution strategy
New scalable revenue opportunities
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D&G Consultancy combines decades of experience in corporate leadership, entrepreneurship, and e-commerce to provide tailored solutions for businesses. From strategic consulting to marketing and Amazon FBA management, we empower brands to achieve their goals and thrive in a competitive market.